States covered. All major retailers.
Clicks to launch a national campaign
Fulfillment for every campaign
Companies set strict national standards for physical merchandising, pricing promotions, assisted sales campaigns. Due to the distributed nature of store operations, execution of these standards are left to regional store leaders and third-party vendors who, despite agreeing to detailed SLAs, are often left relatively unchecked and rely on self-reported metrics and non- causal sales numbers. Brands and retailers can deploy routine audits into targeted store locations to confirm the execution of brand standards laid out in the SLA.
Clients work with Shiftsmart to deploy physical audits understand the state of their in-store presence in real time:
Global Consumer Product Manufacturer
Shiftsmart launched a national campaign deploying thousands of workers into brick-and-mortar locations:
Short term: Identified specific non-compliant locations to target for immediate improvement.
Long Term: Unsatisfactory overall results across specific third-party staffing and merchandising vendors allowed client to re-negotiate and enforce SLAs and clawback vendor fees.
The web has heavily influenced brick-and-mortar sales. Nearly two-thirds of shoppers engage in ‘webrooming’ -- researching a product online before buying in-store. Customers learn about products online and visit stores to get expert recommendations from associates before making a purchase.
A recent PwC study found that in Consumer Electronics, 60% of customers prefer to do research online, and 52% still prefer purchasing products in a store, with a quarter shopping exclusively in-store.
Clients work with Shiftsmart to deploy secret shopping understand in-store experiences in real time:
Global Consumer Web & Hardware Company
Shiftsmart managed a national longitudinal study of customer experience when interacting with retail sales employees:
Short term: Generate insights from 5,000 store visits to understand customer experience impact on market share and launch targeted micro-initiatives (i.e., seeding demo products at local stores to drive associate recommendation and largest correlated driver).
Long Term: Re-aligned training programs and standards to real- world customer needs, improving store associate knowledge ratings by 50%.
Branding teams identify various product benefits leading up to new launches to drive messaging and marketing.
Understanding which of these benefits are most important to potential customers allows teams to dedicated budget to promoting the most important drivers for consumers.
Clients work with Shiftsmart to use our distributed national talent pool as a diverse market research panel
Global Branding Team
Shiftsmart performed a consumer analysis of drivers of choice, purchasing factors, and retail merchandising noticeability.
The analysis included a conjoint study simulating the most effective drivers of purchase from a set of multiple criteria.
Our study resulted in a realignment of marketing messaging to emphasize the most important drivers of choice for consumers in the category, and a pull back of spend in areas that were identified as non-impactful for consumers.
These results have been featured in national campaigns for the launch of a major consumer product.